H&H Group takes Zesty Paws to UK & Europe

Leading global family nutrition company, H&H Group, is broadening its pet nutrition and care presence with the launch of pet supplement brand, Zesty Paws, in the UK & Europe.


Launched in Florida in 2014, Zesty Paws offers premium functional supplements driven by quality, innovation and a passion for pet wellness. The brand was acquired by H&H Group in August 2021, signifying the Group's continued growth into pet health and wellness following its earlier acquisition of holistic pet nutrition brand Solid Gold in 2020.


In March, Zesty Paws launched eight products on Amazon in the UK, France, Italy and Germany, and within the first few weeks several products are already hitting a top-selling position. In addition, the brand has launched into 457 Pets at Home stores, the UK's largest retailer of pet supplies, and Zooplus, Europe's largest pet e-commerce platform across 30 countries. Zesty Paws plans to continue an omnichannel approach in these markets to further increase its market share.


This vet-formulated premium range is derived from the products of the original line, tailor-made to meet the specific needs of dogs in the UK and European markets. Zesty Paws uses high-quality ingredients, including key active components, to ensure effective products for optimal health and wellness. Produced in Europe, these products are proudly B-Corp certified in the UK and France, helping to address common dog health concerns in this region such as allergies, mobility, urinary care, calming, digestion, and joint health. Over the next 1-2 years, the brand will focus on leveraging innovation to enhance the product portfolio and further drive consumer share and growth across the UK and Europe.


Zesty Paws' products are developed by H&H Group's in-house team of scientists and vets and target a wide variety of need states in a unique soft-chew format. This format makes the supplements more appetising for pets versus other formats such as capsules or pills. All key ingredients are reviewed by H&H's in-house specialists to ensure evidence of efficacy, with the added benefit of including branded ingredients supported by additional clinical trials to ensure quality and efficacy, as well as to enhance the brand's credibility. A study recently conducted showed that 90% of vets recommend the Zesty Paws range, with many using them for their own dogs.[^1]


The global pet food and supplements market is currently valued at approx. USD 151 billion and is projected to be worth approx. USD 189 billion by 2028,[^2] demonstrating the consumer demand and increasing focus on pet health and wellness across the globe. This is a trend that H&H is capitalising on, as the Group further strengthens and broadens its pet nutrition offering.


Akash Bedi, current Rotating Group CEO and CEO of North America, Europe, Middle East and India at H&H Group, comments, "The introduction of Zesty Paws in the UK and Europe marks a major milestone in the global expansion of our pet nutrition and care segment, providing pet parents with the tools to enhance their pets' holistic health through efficacious supplements trusted by veterinarians worldwide. Zesty Paws is excited to join the booming European pet nutrition market, estimated to be worth USD 441 million within the next 10 years,[^3] and contribute to the growing focus on pet health and wellness and science backed products across the continent."

About H&H Group
H&H Group is a global health and nutrition company. Dynamic, courageous and ambitious in its mission to make people healthier and happier, the Group strives to inspire wellness while contributing positively to the needs of society and the planet. The Group has three business segments – Adult, Baby and Pet Nutrition and Care – supporting whole-family health and happiness, with premium brands providing nutrition and wellness solutions backed by science. Consumer brands include Biostime, Swisse, Zesty Paws, Solid Gold Pet, Dodie, Good Goût and Aurelia London. The Group is headquartered in Hong Kong SAR and listed on the Hong Kong Stock Exchange ("H&H INTL HLDG" stock code 1112), with a second head office in London. www.hh.global

About Zesty Paws
At Zesty Paws, our passion is simple: to enable and inspire a ZEST FOR LIFE in pets and parents. We strive to be the most innovative and trusted brand in functional solutions to guide and empower pets on their journey through wellness. We use unique formulas based on active ingredients you know and trust, and that are proven to provide tangible benefits to your pet. We have received thousands of 5-star reviews on top channels such as Amazon, Chewy and our own site. Pet parents are delighted by our commitment to innovative, high-quality products that work, as well as by our unparalleled customer service. For information about Zesty Paws, please visit ZestyPaws.co.uk or catch up with them on Zesty Paws LinkedIn.

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[^1]: Kantar survey conducted among 80 cat and dog owning veterinaries, March 2024, in the UK, commissioned by HH Global. Respondents who answered 'probably' and 'certainly recommend.'
[^2]: Euromonitor: includes dog and cat food along with pet healthcare (which includes supplements).
[^3]: Future Market Insights.